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Kellogg Website Success — Beyond Our Borders
http://www.kelloggs.ca
What began as a nutritional experiment in the late 1800s at the Battle Creek Sanatorium has grown into the world’s leading manufacturer of cereal, as well as a top producer of convenience foods. Today, Kellogg Company is divided into two thriving divisions: Kellogg International and Kellogg North America, which includes Kellogg Canada.
For the first time in its history, Kellogg Canada embarked upon the task of building a robust and in-depth web presence for the entire Canadian marketplace. Kellogg Canada chose Source Nine as its partner for this multifaceted, A-to-Z web endeavor. Working closely with Kellogg Canada, we were able to successfully:
- Create a look and feel comparable to other main Kellogg sites
- Develop unique Canadian branding and interfaces
- Improve speed, clarity and brand enhancement for all sections
- Integrate subsections that utilize standard and database-driven content from Kellogg USA web infrastructure
- Construct and blend a preferred customer database from the ground up
- Build an identical site that serves the company’s French-speaking audience
The completed Kellogg Canada website highlights the creative, professional and distinctive results Source Nine delivers time and again. It’s a site that fits the dynamic personality of the Canadian audience (Bob and Doug McKenzie excluded).
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