Love movies but hate waiting in that ticket line? Or skipping out on your mortgage just to buy that large, buttered popcorn? Then the Kellogg's Movie Lovers Collection promotion might be the solution for you.

All you have to do is: 1. Save Movie Lovers Collection certificates from specially marked Kellogg's and Keebler® products. 2. Send five certificates and a completed online order form for each movie selected. 3. Get one of eight Movie Lovers Collection DVDs.

Working in tandem with an advertising agency, Source Nine delivered the backend programming support to ensure that the online component of Kellogg's Movie Lovers Collection looked great and ran without any glitches. So without having to battle the crowds or put a down payment on a box of Raisinets®, movie lovers can conveniently enjoy some quality snacks, as well as some good flicks.