Foundation

So the 20-year-old web designer is telling you that he’s developed this “really cool Flash module.” Great. But how does it really help you?

That’s why you need experienced web developers and application writers. People who know the nuts and bolts and not just the lingo picked up in coffee shop conversations. People who know when something like a Flash module makes sense and when it doesn’t.

Yes, we get excited when we see great design for the web. And we love working with creative people to make their ideas function as well in the real world as they do in the design phase. It’s just that our focus is making sure everything functions as well as possible.

Function, after all, is the foundation.